Instagram Account Manager - Community Movement & Social Connection Non-Profit

November 30, 2024

What will you be doing?

Are you passionate about running, community, and social media? Join Bermondsey Street Runners as our Volunteer Instagram Manager! We’re looking for a creative and motivated individual to help us expand our online presence and engage with our dynamic community of runners.

Role Overview:

As our Instagram Manager, you will be the voice of Bermondsey Street Runners on Instagram, creating and curating content that showcases our activities, spirit, and local partnerships. You’ll highlight our group runs, events, member stories, and the unique character of our community. This role is perfect for someone who enjoys creativity, storytelling, and connecting people through social media.

Key Responsibilities:

Develop and maintain a content calendar for regular Instagram posts and stories.
Create engaging visual content (photos, videos, reels) that captures our group's energy and spirit.
Write compelling captions and use relevant hashtags to increase our reach and engagement.
Share updates about upcoming events, run schedules, and community news.
Interact with followers by responding to comments, messages, and mentions to build a sense of community.
Collaborate with our members to feature their experiences, achievements, and stories.
Monitor insights and analytics to refine our social media strategy and grow our following.

Who We’re Looking For:

A creative thinker with a passion for social media and storytelling.
Familiarity with Instagram features and content creation tools (e.g., Canva, Lightroom).
Strong written communication skills with a friendly and engaging tone.
Ability to work independently, manage time effectively, and meet deadlines.
A love for running and an interest in community building is a plus!

What’s In It for You?

A chance to flex your creative skills and gain experience in social media management.
An opportunity to be part of a friendly and inclusive running community.
Flexibility to manage your own time and create content that you’re passionate about.
Invitations to our runs, events, and social activities.

If you’re excited to help us grow and connect with our community, we’d love to hear from you! Join us and make a meaningful impact as our Volunteer Instagram Manager.

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What are we looking for?

To succeed as the Volunteer Instagram Manager for Bermondsey Street Runners, the ideal candidate should have the following skills:

Creativity and Visual Storytelling: The ability to create engaging content that captures our community’s spirit and diverse activities. This includes skills in photography, video creation, and editing to produce eye-catching posts, reels, and stories that reflect our running groups, yoga sessions, and wellness initiatives.
Strong Written Communication: Excellent writing skills to craft compelling captions, engaging stories, and clear calls to action. A friendly and conversational tone that resonates with our community and effectively conveys our message is essential.
Social Media Savvy: A deep understanding of Instagram’s features, trends, and best practices, including how to use hashtags, optimize content for reach and engagement, and analyze insights to refine strategies.
Organizational Skills: Ability to manage a content calendar, plan and schedule posts in advance, and maintain a consistent posting frequency. Being organized ensures that all activities and initiatives are well-represented and timely communicated.
Community Engagement: Skills in building and nurturing an online community, responding to comments and messages, and creating a welcoming and inclusive space for all followers. The volunteer should enjoy interacting with people and fostering connections.
Basic Graphic Design and Editing: Familiarity with design tools like Canva, Adobe Spark, or similar software to create visually appealing graphics and edit photos or videos for posts and stories.
Passion for Health and Wellness: An interest in running, yoga, or general wellbeing. Understanding our mission and values will help in creating authentic content that aligns with our community’s interests and goals.
Analytical Thinking: Ability to track social media metrics and interpret data to understand what content performs best, identify opportunities for improvement, and make data-driven decisions to enhance our social media presence.
Collaborative Spirit: Comfortable working with our team and community members to gather content, share ideas, and promote events. Willingness to collaborate and support various initiatives is key.

What difference will you make?

As the Volunteer Instagram Manager for Bermondsey Street Runners, your role will be pivotal in driving awareness and engagement for all aspects of our community, from running groups and yoga sessions to our expanding range of mental and physical wellbeing projects. Here’s how you’ll make an impact:

Promoting Holistic Wellbeing: By showcasing not only our running groups but also our yoga sessions and upcoming wellness initiatives, you’ll help position Bermondsey Street Runners as a hub for holistic health and wellbeing. Your content will highlight the diverse activities we offer, encouraging more people to explore different ways to improve their mental and physical health within our community.
Building a Supportive Community: Through thoughtful storytelling and member features, you’ll help build a sense of community that goes beyond fitness. By sharing stories of personal growth, mental resilience, and collective achievements, you’ll foster an environment where people feel supported in all aspects of their wellbeing.
Expanding Our Reach: Your efforts will help us connect with a wider audience interested in diverse wellbeing activities. This will attract new members who may not be runners but are looking for a community that supports their overall health journey. The content you create will help establish us as a vibrant, inclusive space for everyone interested in health and wellness.
Advancing New Initiatives: As we branch out into more wellness projects, your role will be key in communicating our new offerings, gathering feedback, and helping shape future initiatives. Your insights from managing our Instagram will guide us in understanding what resonates most with our community and where to focus our efforts next.

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